else, the other part of that strategy and that goal is to do a much more serious education marketing campaign. we've got to educate everybody using our streets. so, we're choosing today in the middle of the beginning of our holiday season with everybody's attention on having great fun, having wonderful events, having serious sales that allow people to shop, this is where the consciousness has to be risen. and, so, in light of this, we picked this day and this time and this area of year to make this announcement that we have a pedestrian strategy that's going on, a serious one. we're jointly doing it with the collaboration of all the different departments. we have asked and part of the strategy will be our police department, really doing a lot more enforcement strategically in all the areas that we need to, with not only stops, not only enforcement and ticketing, but a serious effort to remind people that these are going to be spots where we are going to pay a lot more attention. we have the mta, with ed's leadership and his staff, parking and traffic and others, working to do some of